OMD has appointed EssenceMediacom’s national head of strategy as its chief strategy officer. The Omnicom-owned agency said Frost’s appointment “further cements OMD’s powerhouse strategic community”. Sian Whitnall, co-CEO of OMD Australia, said; “At the heart of transforming businesses, OMD is redefining the delivery of creativity and effectiveness for clients. Rob will lead the charge in co-creating innovative experiences and helping our clients make lasting connections with their audiences through storytelling and strategy. In his previous roles, Rob has consistently driven strategic innovation, delivered business growth, and produced award-winning work.