The upfront showcased how carsales mediahouse is helping brands win attention and prove outcomes through content innovation, AI-powered solutions and transparent measurement–all delivered with category-leading scale and trust. Ignition and AICarsales’ self-serve ad manager, Ignition is already simplifying campaign planning, buying and measurement. At Open House ‘26, Davor Vilusic, EGM of Media, introduced the next evolution: Ignition AI. Built on carsales mediahouse’s proven AI in segmentation and predictive modelling, Ignition AI will help give marketers and agencies more impact with every dollar. Privacy changes, signal loss from cookie deprecation, and other tracking limitations are breaking traditional attribution models – and when the data is wrong, the investment decisions that follow are wrong too.