BIG W has unveiled its new brand campaign via 72andSunny that puts Aussie mums at the centre, spotlighting the chaos of everyday family life, and the small but meaningful wins that BIG W can provide along the way. BIG W promotes products and services that make these daily challenges a little bit easier, whether that’s kitchen essentials that save dinner time or LEGO toys that buy 15 minutes of peace. This campaign is about celebrating them, and showing how BIG W is here to help,” BIG W head of marketing, Sabrina Douglas said. By leaning into the everyday chaos of parenting with an unnerving honesty, we’ve created the first of many campaigns for BIG W that feel as real as ‘mum-life’ actually is. By stripping back the marketing and advertising layers, we’ve created something by mums, with mums and for mums,” 72andSunny chief creative officer, Wez Hawes added.