The Comfort Group has appointed independent media agency Kaimera as its newest strategic media partner, kicking off their collaboration with the launch of SleepMaker’s SST (Smart Suspension Technology). The first campaign under this partnership sees Kaimera taking the reins to introduce the innovative mattress technology to Australians, highlighting the agency’s growing footprint in Melbourne. Garth Moring, general manager Melbourne at Kaimera, said, “This partnership is a real milestone for our Melbourne team. SST is not just another mattress technology – it’s a true evolution in sleep innovation. Kaimera continues to cement its reputation in the Melbourne market, delivering integrated, results-driven campaigns for premium brands.