YouTube has announced a raft of new product updates at its Brandcast upfronts in Sydney including new ad formats, shoppable CTV formats and an AI-powered tool to spot consumers at points of peak emotional receptivity. Immersive Masthead on CTV: A new product that provides an edge-to-edge creative canvas on the YouTube homepage to capture maximum attention. Peak Points: Built with Gemini, this AI-powered tool uses “microsignals” to deliver an ad when a viewer is most emotionally receptive to it, at the ‘peak’ of an experience. Attributed Brand Searches: A new measurement solution that directly links YouTube video ad views to brand searches on Google. A place where culture thrives, and your brands can unleash boundless creativity to create valuable audience connections,” said Oates.