Amazon Ads and Netflix have partnered to provide advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. “We’re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP. Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads,” Paul Kotas, senior vice president, Amazon Ads said. Amazon DSP is a technology solution available to Amazon Ads customers to drive moments between brands and consumers. Amazon DSP leverages first-party insights paired with clean room technology to bring advertisers and publishers closer together, increasing efficiency and improving performance.