The partnership unites WPP’s specialist and established MACH-certified agencies AKQA, Ogilvy One, and VML under a unified global membership and capability for clients worldwide. WPP will partner with the MACH Alliance members and communities in shaping future best practices and defining new industry standards for AI adoption and integration, ensuring that clients receive technology solutions that are fit for future purposes. Together, we’re expanding the community of brands equipped to thrive in an AI-driven commerce landscape,” Holly Hall, managing director of the MACH Alliance added. This includes the company’s AI platform for marketing, WPP Open, used by more than 69,000 people across the business, and follows announcements with WPP’s strategic technology partners and fellow MACH Alliance members, including AWS, Braze, Contentful, Google Cloud, Stripe and Vercel. The MACH Alliance is guided by an elected executive board, and members are industry leaders who provide direction and advice to navigate the market.