VRG GRL is a fashion label designed in Australia and launched in 2007. Creative branding agency Willow & Blake was tasked with repositioning the brand lead with a new tagline, ‘It’s better on the edge’. Willow & Blake focused on repositioning the brand’s approach to words, giving it a refreshed voice to suit its style. “VRG GRL has always added something original. And Natalia and Daniella had a clear view that the brand’s voice needed that extra spark.