Mortar AI, the marketing company helping brands connect evidence-based measurement with real-time execution, has opened its first international office in Singapore. Growth, technology and AI transformation leader, Shane Mitchell, has been appointed to lead Mortar’s Asia business as APAC strategy director. Business and marketing leaders now have a real opportunity to unlock new value by combining Mortar’s global platform with deep local insights. Mortar’s Singapore hub will serve as the blueprint for future international rollouts, with additional launches planned for 2026. Mortar is an independent, privacy-safe measurement platform that unifies MMM, incrementality testing, and digital tracking.