Cricket Australia x Asics & alt/shift/Independent creative communications agency alt/shift/ partnered with sports performance brand ASICS to deliver the launch of Australia’s 2025 cricket uniforms, unveiled on September 9 at the Sydney Cricket Ground. alt/shift/ worked closely with ASICS and Cricket Australia to ensure the storytelling around the artwork, its heritage and significance to cricket’s history was embedded throughout the reveal moment and subsequent media coverage. All of the announcements coincide with Cricket Australia gearing up for hosting the Brits in this years infamous ashes series. The footy-shaped donuts are available at all 7-Eleven stores and at Daniel’s Donuts Victorian retail locations. The footy-shaped donuts will be available until grand final day at 7-Eleven and Daniel’s Donuts.