Paramount Pictures has teamed up with integrated agency Hello to deliver a brilliantly bizarre stunt to celebrate the launch of The Naked Gun with Pamela Anderson and Liam Neeson. As part of a high-impact experiential activation, Hello installed what initially appeared to be a standard portable toilet in Sydney’s busy Entertainment Quarter. Hello’s execution drew on its full-spectrum capabilities across creative ideation, event activation, social storytelling, talent management, and on-the-ground production. “We wanted to bring the humour of The Naked Gun off the screen and into everyday life. The Naked Gun is in cinemas now.