Seedtag has launched Seedtag Local in exclusively in Australia and New Zealand, giving retailers the chance to benefit from a fully integrated, tech-driven marketing platform that enables them to plan, spend, optimise and report on a per-store basis. “From day one, Seedtag Local was designed to solve the real-world challenges retailers face—like national campaigns that aren’t truly national. Seedtag’s ProxyPulse ProxyPulse technology automates, enriches and scales local area marketing with precision and efficiency. Using official data from the Australian Bureau of Statistics and Geoscience Australia, Seedtag Local delivers accurate targeting, scales across any number of stores, personalises ads dynamically, and tracks everything from clicks to footfall—eliminating guesswork. With Seedtag Local, we’re enabling brands to localise media at scale—without compromising on privacy or performance,” he said.