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EN
Foxtel Media Launches Retail Plus With Chemist Warehouse As Foundation Client
['Arvind Hickman']
B&TB&T
Foxtel Media has launched a new retail media offering designed to help brands reach audiences with smarter targeting, seamless e-commerce integration, and premium content that drives measurable business outcomes.
Retail Plus builds on outcome-led research showing that highly targeted premium video with in-store retail brands delivers a powerful result multiplier.
By leveraging trusted, high-engagement channels, Retail Plus equips retail partners to build their brands and deliver exceptional experiences for customers.
James Forster, CEO of allt.tv said: “Retail Plus powered by allt.tv is redefining what TV can do for brands and viewers.
Nev Hasan, Chief Sales Officer, Foxtel Media, said: “Retail Plus was born from a clear shift in consumer behaviour.
['warehouse'
'content'
'client'
'launches'
'media'
'foxtel'
'foundation'
'technology'
'chemist'
'premium'
'plus'
'tv'
'brands'
'retail'
'experiences']