Volunteer-run crime prevention community program Neighbourhood Watch Victoria has appointed independent agency Superhuman as media agency of record, tasked with delivering the organisation’s first major campaign since 1983. Superhuman will lead media strategy, planning and investment across TVC, BVOD, digital, social and OOH. “For Neighbourhood Watch, media isn’t just about reaching people, it’s about helping them change their habits. Superhuman’s senior team and focus on impact made them the right partner to work alongside Manifest’s creative leadership,” Bambi Gordon, CEO of Neighbourhood Watch Victoria said. It’s about helping Neighbourhood Watch continue its mission of making communities safer, friendlier places to live.