Gupta, co-founder of independent creative studio Supermassive, was one of the masterminds behind 36 Months, the social movement that successfully advocated for raising the minimum social media age from 13 to 16. The campaign, co-founded by Michael ‘Wippa’ Wipfli and Rob Galluzzo was backed by a petition of more than 127,000 signatures. Chatting with B&T straight after her win, Gupta recalled the moment that Galluzzo and Wippa came to her with their idea. The result was a ban on social media for all Australian’s aged 16 and under that is set to come into place from December 2025. For Gupta, the result was proof of what PR at its best can do.