DE GAIL, a new name in Australian fashion, is making its arrival known with a four-week OOH campaign across 23 of Melbourne’s billboard locations. The womenswear label is designed for sizes 14–24. DE GAIL’s OOH campaign features models Jessica Lucey and Georgia Caine and the brand’s tagline, ‘Where most brands stop, DE GAIL starts’. With 66 per cent of Australian women wearing size 14 or above, DE GAIL fills an overlooked gap in the market, delivering quality and style without compromise. DE GAIL aims to bring the same level of style and quality long reserved for the straight-size market into the 14+ space.