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EN
PubMatic & Tubi Collaborate In Bid To Unlock Hard-To-Reach Streaming Audiences
['Aimee Edwards']
B&TB&T
PubMatic has announced a new collaboration to provide advertisers with seamless, programmatic access to Tubi’s premium connected TV (CTV) inventory in Australia.
Advertisers gain seamless access to premium, hard-to-reach streaming audiences along with real-time transparency, enhanced control, and measurable outcomes across high-quality video environments.
Recently named one of the best free streaming services of 2025 by TechRadar, Tubi is a free ad-supported streaming service offering a diverse range of movies and TV shows.
Its viewer-first ad experience – with low ad loads – ensures brands reach audiences in a highly receptive environment without overwhelming the viewer.
“Tubi gives audiences their entertainment fix without the price tag.
['collaborate'
'reach'
'audiences'
'ctv'
'tubis'
'pubmatic'
'advertisers'
'tubi'
'hardtoreach'
'streaming'
'tv'
'premium'
'programmatic'
'bid'
'unlock']