News Corp Australia has launched ‘Think Again’ a new editorial campaign and initiative to challenge perceptions of dementia and inspire action. The campaign reframes dementia as a brain health issue and encouraging earlier intervention. Timed with the start of Dementia Action Week, the four-week editorial initiative is led by news.com.au and The Australian, with backing from the entire News Corp Australia network. If you think you’re too young for dementia, think again.”Through editorial, video and social content, the campaign will showcase highly personal and compelling stories, including those of people diagnosed with or caring for someone with dementia. A consumer marketing campaign will support ‘Think Again’, with promotion across digital, print, video, digital radio, outdoor and social networks throughout the campaign.