At the centre of the project sits An Ode to Local, creative work featuring Aussie hip hop legends Bliss n Eso. Creatives Weigh InTom Hoskins, Group Creative Director, BMF‘Did Somebody Say…’ is now a long-running juggernaut. Libby Young, Creative Director, JOY AgencyMenulog’s What’s Good in Your Hood is a good example of AI amplifying creativity rather than replacing it. Creatives Weigh InTom Hoskins, Group Creative Director, BMFThis is such an inspiring shift from the ‘security’ metaphors and the ‘hackers in hoodies’ scammer tropes. Libby Young, Creative Director, JOY AgencyI loved this – it’s an art director’s dream.