Honeycomb Strategy, marketing consultancy specialising in market research, behavioural science and AI, has welcomed Lyla Thorn to the role of marketing and content manager. Listed as one of B&T’s top 10 social media directors, Thorn brings nearly a decade of marketing and design experience to Honeycomb, spanning agency, consultancy, and freelance work. Lyla’s marketing expertise and creative energy will be instrumental in driving our growth strategy forward,” Honeycomb strategy founder Renata Freund said. “I’m thrilled to be joining Honeycomb Strategy, a workplace that truly puts people first. Honeycomb Strategy recently presented its ‘Digital Insights Series’ keynote at iMedia’s Future of Marketing Summit, sharing insights from its latest study into how brands can drive ROI through smarter, behaviourally informed loyalty programs.