Dulux is bringing back its Jelly Beans campaign from 1991. To complement the campaign, Dulux is holding a jelly bean guessing competition, with winners gifted cans of jelly beans with every 8L of paint purchased. The Jelly Bean campaign concept ran for several years following the original concept. Dulux research found that four in five Australians remember the original jelly beans campaign and 56 per cent associate the paint brand with jelly beans. The refreshed Dulux Jelly Beans campaign is a multi-agency initiative involving DDB Group, Scooter, Initiative Media, and In The Media PR.