Newly launched indie publisher Pink Shorts Press wants businesses to reclaim their ‘editor’s hat’ as AI-written copy litters the LinkedIn feeds of many. Pink Shorts Press founders Margot Lloyd and Emily Hart believe that retaining a brand’s voice is growing in importance as many turn to AI for copy creation. This is leaving many brands with what Lloyd and Hart call the “professional vague” voice that alienates brands and consumers alike. “Using AI gives writers words that sound professional, yet vague. “Your competitors are probably also using AI, and they’re probably using similar prompts, which means you’re all going to end up sounding the same,” she added.