Sydney Gay and Lesbian Mardi Gras (SGLMG) has reappointed of Pink Media Group (PMG) as its sponsorship sales agency, in a new three-year agreement running through to the conclusion of the 2028 Mardi Gras season. Under the agreement, Pink Media Group will work closely with Sydney Gay and Lesbian Mardi Gras’ Partnerships and Marketing leads to deliver on the organisation’s sponsorship brief and build year-round, values-aligned partnerships. This appointment marks a return for Pink Media Group, which previously worked with SGLMG from 2013 to 2018. The renewed partnership comes at a pivotal moment, with the next two Mardi Gras seasons building towards the historic 50th anniversary of Sydney Gay & Lesbian Mardi Gras in 2028. Sydney Gay and Lesbian Interim CEO Jesse Matheson, said: “We’re delighted to be working with Pink Media Group again.