Flight Centre will double down on what it believes is its greatest competitive advantage, building its new longtail, global brand campaign around trust using real customers. Launching today, the Trusted by Travellers campaign celebrates the deep trust customers place in Flight Centre as the one destination for all travel needs. Flight Centre global head of marketing Megan Henderson said trust was the most powerful currency in travel. “Flight Centre is where dreams and great deals unite. And now, we’re proudly claiming our place as the most trusted name in travel.”The Trusted by Travellers campaign will roll out across digital, social, and retail channels globally from today.