I lick my chops at that, because if I can push my team into really good work, then we’re double separation now,” Dery told B&T on the sidelines of last week’s ADMA Global Forum. I know that I can put good people who actually are creatives in a good position to execute.”Dery knows a thing or two about good creative. Dery says that the tools may help execute creative ideas more efficiently, but will never replace great human insights and lateral thinking that are fundamental to producing great work. He said that as CMO, his role is to “provide air cover” to allow his creative teams the space to produce great work. AG1 has already begun creating communities of AG1 fans in this market, including surfer Mick Fanning, a long-term AG1 consumer.