PR agency Agent99 has announced its first client in the AI creative space, joining as an in-kind sponsor of the OMNI International AI Film Festival, a platform dedicated to the future of generative AI cinema. The OMNI International AI Film Festival, founded in Australia, is an event dedicated to spotlighting films made with generative AI tools. “Storytelling is changing, and OMNI sits at the centre of that conversation,” said Sharon Zeev Poole, founder and director of Agent99. “From the beginning, OMNI has been about more than showcasing films — it’s about sparking global dialogue on creativity in the age of AI. It’s certainly not replacing human ingenuity – but rather giving us the time and space to allow it to flourish.