I know what you’re thinking: “Mon, display ads? So here’s what changed while we weren’t looking: display advertising evolved. Today’s display isn’t your grandfather’s banner ad. They used geofencing data to serve personalised display ads to students who’d walked past their outdoor campaigns, creating a seamless offline-to-online journey. The key is treating display placements not as ‘display’ and more like content real estate that deserves the same creative investment we pour into social content.