However, Seedtag’s neuro-contextual framework promises marketers the chance to pinpoint the moments when audiences are most receptive—driving results while maintaining scale. Contextual advertising is nothing new. To find out how the business got here, B&T sat down with Elena Gómez, director of product marketing at Seedtag. “Neuro-contextual advertising goes beyond the traditional limits of contextual, which has typically relied on things like URL analysis, keyword targeting, and predefined categories,” said Gómez. “While Seedtag’s contextual CTV solution is not yet available in Australia, it has shown strong performance in other markets.