August brought a noticeable lift in creators leaning into feel-good storytelling—content that’s equal parts authentic, uplifting, and human. Former Australian Idol contestant turned Netflix star Conor Smith crossed 142 thousand followers as his music-driven content gained momentum. Birding with Cob makes bird watching a trend, growing to 40 thousand followers with an impressive 16.8 per cent engagement rate, particularly among young male audiences. Kiki & Toby struck a powerful chord with candid storytelling on life with Tourette’s, pushing past one million likes and 68 thousand followers. Meanwhile, Dylan Brown’s heartfelt affirmations and acts of kindness helped him connect strongly with millennial women, growing his following to 45 thousand.