Branding agency Principals has rebranded information technology company The Citadel Group (Citadel) to Citadel Edge. The work for Citadel Edge was done on a project basis. With a track record of managing large-scale, high-profile technology projects for federal and state governments as well as large corporates, Citadel encompasses entities including Noventus, Gruden, Citadel People, Defence Digital Solutions and Citadel Technology. Looking to unify its branding across the group, Citadel enlisted Principals to build an overarching brand architecture and positioning backed by a refreshed brand identity. To support the brand identity, Principals has developed brand guidelines and a new website for the business that will launch in the coming months.