In this week’s Fast 10, Natalie Dean-Weymark, founder and co-director of Compass Studio, shares how she champions sustainability for Adland, and her advice for others looking to do the same. Dean-Weymark was a winner at the 2024 B&T Women in Media Awards for Sustainability Champion, a cause close to her heart1. You’ve had a great career, from the early days as an editorial co-ordinator at the then ACP to now the co- founder of Compass Studio. The real impact, though, is that it’s opened doors to conversations with brands that finally get that sustainability isn’t just a nice-to-have. As an industry, what’s one thing we can do better to drive real impact around sustainability?