Southern Cross Austereo (SCA) has announced an exclusive sales representation and LiSTNR distribution agreement with Audacy, a US-based audio content and entertainment company, for the Australian market. Audacy has a well-established radio broadcast pedigree with over 200 radio stations in 45 markets in the US, and an award-winning podcast portfolio powered by over 300 titles. Australian advertisers will now be able to access Audacy’s titles as part of its audio campaigns, creating new opportunities to align with premium content and audiences. “Audacy is one of America’s leading audio content and entertainment companies, with many similarities to SCA in its commitment to delivering trusted local news, passionate sports coverage and the music audiences love,” said Grant Tothill, executive head LiSTNR operations and audience. “Partnering with SCA and LiSTNR allows us to extend that reach to even more listeners around the world, creating new opportunities for connection while giving advertisers access to some of the most passionate and engaged audiences in audio.”