Allianz Australia’s new brand platform, ‘Care You Can Count On,’ launched back in May via Howatson+Company, featuring distinct visuals brought to life with CGI. Halbert’s vision under the new platform is to hone in on the concept of care, what she calls “our brand truth”. Can you elaborate on the research that was conducted to bring the ‘Care You Can Count On’ platform to life? B&T: How has this brand platform come to life? While care as a concept makes perfect sense for an insurance brand, others must find their own North Star, their “brand truth”.