The IMAA has announced its first-ever Fast.Future.Present conference—a deep dive into the media landscape of today and tomorrow—exclusively for its members, clients and IMAA media partners. Sponsored by News Australia, with supporting partner QBE, the inaugural conference will be held on Thursday, October 16 at the Sydney Masonic Centre, and will include media partner activations and networking, along with presentations from futurists, AI experts and media industry professionals. The event will kick off with IMAA media partners sharing company and market updates with IMAA members via designated activations. The future of media will also be explored, with a discussion focused on navigating the shifting changes in the media landscape, along with strategies for success. Events discussing the future of media are vital, particularly as the sector is undergoing such rapid, transformative change.