Tide Communications has been appointed to lead the communications strategy and launch campaign for Rodd & Gunn’s global flagship store. Rodd & Gunn is set to unveil its most ambitious project yet—a global flagship at 280 Little Collins Street. The unveiling follows the opening of Mecca’s new Bourke Street flagship in the northern wing of the same historic building. Rodd & Gunn will officially be the resident brand in the southern wing. “We’re absolutely thrilled to be partnering with Rodd & Gunn on this landmark launch.