Climate change and greenwashing have rapidly reappeared on the agenda for brands and marketers following the release of the Labor government’s National Climate Risk Assessment and the looming review of the government-led carbon neutral certification scheme, Climate Active. Amid this damning report, the government is also reviewing its Climate Active carbon neutral certification scheme. Climate Active provides certification to businesses and other organisations to verify that they are carbon neutral. “That scheme is the source for many carbon neutral claims; it’s a legacy climate program intended to support and accelerate climate action. “There is a growing integrity crisis in carbon marketing, which comes with legal and reputation consequences for brands.