One US company that never lost its funny bone is men’s personal care brand Dr. Squatch. Squatch – Natural Soap for Men’. Closer to home, Dr. Squatch partnered with former Wallabies star Nick ‘Honey Badger’ Cummins for its Australian launch (see above). “So what we’ve been focusing on is how can we do something that really helps to support this idea of positive masculinity, and do it in a way that feels authentic to the Dr. Squatch brand. Collaborating alongside Unilever, Dr. Squatch hopes to take its irreverent, disruptor brand (and marketing playbook) to new corners of the world, helping young men stay hygienic and healthy, while also having fun.