Global marketing advisory mediasense has unveiled a new brand identity, uniting MediaSense, R3, and the former UK marketing advisory division at PwC, to position itself as an integrated partner offering unified governance and measurement across the entire marketing supply chain. As part of the rebrand, MediaSense and R3 will now go to market as mediasense. The new identity positions mediasense as an integrated, go-to partner for marketing organisations seeking to evolve with purpose and precision. Mediasense’s offering extends across the marketing value chain, covering organisational structure, partner ecosystems, governance, data and technology. “Unlike other consultancies and auditors, our advantage is we understand the interdependencies across the full marketing value chain.