Publicis Media has won Aldi’s global media planning and buying work following a lengthy competitive pitch. Campaign UK has reported that Publicis won the review with a bespoke model, Aldi One. It has also said it understands the win covers all of Aldi’s markets, including Australia, where Publicis’ Zenith was the incumbent. It’s widely known in the market that Zenith has produced very strong work for Aldi over the years. The pitch started back in January, with WPP Media and Omnicom Media Group also in the mix.