VML has been appointed as the agency of record (AOR) for Kubota in Australia and New Zealand, following a competitive review. VML will oversee all marketing activity for Kubota, including brand, sponsorship, retail, and local area marketing. The partnership will see VML deliver a connected brand ecosystem across brand experience (BX), customer experience (CX), and commerce. Under the new remit, VML will lead all Kubota marketing activity, spanning brand, sponsorship, retail, and local area marketing in collaboration with Kubota’s dealer network. “VML demonstrated a deep understanding of our business and a clear vision for the future of the Kubota brand.