Kargo has successfully delivered its first CTV Tiles campaign in partnership with Contagion for PlaceMakers, one of New Zealand’s leading home improvement retailers. Kargo said production cost and complexity have long been barriers for many brands considering CTV advertising. But its Kargo’s CTV Tiles format changes this dynamic by transforming existing social media assets into high-impact, brand-safe CTV ad experiences at a fraction of the traditional cost of a TV ad. The campaign follows the APAC launch of four new CTV ad formats two months ago,The Kargo Tiles format transforms vertical social videos into CTV spots, featuring tiled video clips alongside a brand message. “Kargo’s Tiles format was exactly what PlaceMakers needed, transforming existing creative into a high-impact CTV experience with a 98.2 per cent Video Completion Rate.