Harris Scarfe has launched a new campaign showing Aussies it’s there when we need it. Central to the new campaign is Ms Scarfe – a Harris Scarfe staff member and playful personification of the brand’s history of humble, but deeply valued, helpfulness. The campaign seeks to demonstrate that navigating modern life needs the balance of quality, style and value that Harris Scarfe embodies. eighbourhood Strategy led the brand’s marketing strategy, Creative Consultant Daniel Pizzato led creative development, and the campaign films were directed by Alex Roberts, produced by Finch. Credits:Client: Harris ScarfeHead of Marketing: Laurelle EsseMarketing Manager: Camille McLennanCreative: Daniel PizzatoStrategy: Neighbourhood StrategyDirector: Alex RobertsProduction Company: FinchMedia: Nunn Media