Inspired by Portugal’s love of after-dark dining, the ‘Night Mode’ campaign celebrates flame-grilled flavour, and nocturnal cravings. A.Glo said the campaign “speaks to the growing late-night demand from Gen Z,” including students, gamers, and shift or gig workers. Research showed that late-night eating can be seen as isolating, or even shameful. All designed to transform late-night eating into a vibrant, social, and unapologetically joyful celebration. Developed by a.glo, the social and influencer arm of the Connecting Plots Group, the campaign positions Oporto as a brand proudly embracing the rituals of late-night eating.