These leagues are two of the fastest-growing properties in Australian sport, buoyed by private investment, surging attendances, and rising youth participation. This includes live coverage of every game from the FIBA Women’s Basketball World Cup 2026 and the FIBA Basketball World Cup 2027. Women’s Sport Front and CentreIf the NBA deal was the headline, the expansion of women’s sport was the heartbeat of ESPN’s upfronts. Women’s sport was a non-negotiable for buyers who were thrilled with the broadcaster’s renewed commitment to female codes. “If you’re not also investing in women’s sport, then are you really hitting the baseline in market, and what’s expected?”Kitchener agreed.