Following a competitive pitch process, Key Pharmaceuticals has appointed Hatched as its agency partner for strategy, planning and buying duties. For Hatched, the Key Pharmaceuticals portfolio is an opportunity to apply its retail background to guide the business as it meets the demands of the pharmacy and grocery categories. “The Key Pharmaceuticals team was a pleasure to be in the same room with, from the moment we were engaged. Key Pharmaceuticals joins the Sydney team’s client roster, which includes The GPT Group, Jack Links, Who Gives a Crap, Swaggle and Klook. Established in 1985, Key Pharmaceuticals has grown from its Sydney origins to become a nationwide pharmaceutical company, specialising in over-the-counter consumer products.