As Warner Bros. Discovery’s senior director of marketing, streaming, studios and networks, Sasha Mackie was tasked with leading the Australian launch of HBO Max, which even she describes as a moment “that redefined her trajectory”. Leveraging more than two decades of experience in the media industry, she guided HBO Max to become the fastest-growing streaming service in Australia. Prior to joining Warner Bros. Harnessing all that experience, it was no wonder she smashed the launch of HBO Max out of the park. The part for women, Mackie said, is “different for women than it is for men”.