Social Club as a tech-powered social club that blends play, hospitality and experience-driven entertainment. The launch aligns with a global movement reshaping nightlife and leisure, where consumers are increasingly seeking out unique social experiences over the standard dinner-and-drinks model. Social Club told B&T that the rebrand came off the back of a number of customer reviews. Social Club puts the finishing touches on the rebrand the work of the agency isn’t completed. Social Club with its new target of a Gen Z crowd, rather than sports fanatics now opens up new and exciting partnerships for marketers.