B Corp-certified Bank Australia has unveiled their ‘Pay with purpose, not virgin plastic’ campaign to spotlight a new recycled plastic bank card made of 64 per cent reclaimed ocean plastics, in partnership with global environmental organisation Parley for the Oceans. “Our campaign started with some pretty confronting statistics: there are an estimated 171 trillion particles of plastic currently in our oceans. “That kicked off a multi-year journey to find the best product we could, partnering with likeminded organisations who share our values, including Parley for the Oceans, and global card manufacturer G+D. Parley for the Oceans has worked on global projects with the UN, Adidas, and MLS. Credits:Bank Australia | B CorpCreative agency: Silver Lining Agency | B CorpContent agency: Good&Proper | B CorpCommunications and influencer agency: Compass Studio | B CorpCard manufacturer: Gieseke+Devrient with Parley for the Oceans