Medibank has appointed Myer’s chief customer officer Geoff Ikin as its CMO, filling the role left by Lisa Ronson following her tragic death last year. Ikin had spent the last seven years with Myer and had held senior marketing roles at Tourism Australia, Westpac and David Jones. A Medibank spokesperson told The Australian: “We were devastated by the tragic passing of Lisa Ronson. Lisa was brilliant, loved and a much-respected member of our team at Medibank. “Geoff and Lisa were good friends and worked together for many years with similar shared values to work and family.