In a career spanning nearly three decades, Elizabeth Baker has been a driving force for Zenith’s client success and growth. For this reason, and so many more, Baker took home the 2025 B&T Women In Media Award in the Media Planner/Buyer category. Speaking with B&T after the win, Baker confessed that the win had been “a long time coming”. In 2023, Baker co-launched ZenAcademy, an initiative to futureproof talent in a rapidly evolving media landscape. She has also taken a leadership role in enabling traditional buyers to develop digital capabilities under Zenith’s new Marketplace structure.